GUIDES & PLAYBOOKS
The playbooks we wish we had.
Practical, no-fluff guides for running social media that grows your business. Built from real experience — free to use.
Free resources for social media practitioners
Everything here is built from real experience running social for brands, agencies, and startups. No theory. No padding. Just the frameworks and templates that actually work.
What's available
The Social Media Manager's Starter Kit
Everything you need to onboard a new client: brief template, brand voice doc, content calendar, and approval workflow. Ready to customise and use.
The 30-Day Content Calendar Template
A month of structured content — formats, topics, and posting cadence — for brands starting from zero. Available for Instagram, LinkedIn, and TikTok.
The Founder's Guide to Social Media in Africa
Platform breakdown, audience insights, and content strategies tailored to African markets. What works here, what doesn't, and why.
The AI Content Prompt Library
100+ prompts for briefing Nia (or any AI) to create on-brand content. Organised by platform, content type, and goal.
The Campaign Planning Framework
A step-by-step process for planning a social media campaign from goal-setting to post-campaign review. Includes a brief template and tracking sheet.
The Analytics Interpretation Guide
How to read your social media data and turn it into decisions. What each metric means, which ones actually matter, and how to act on what you find.
More guides coming regularly
We publish new playbooks every month. Follow @socellahq on Instagram or join our newsletter to get them as they drop.