Priced to grow with you
Start free and plan your first campaign. Upgrade only once you've closed new business — and we'll help you serve it well. From solo owners posting by hand to agencies running dozens of brands, your plan grows with your roster.
- Unlimited projects
- 10 AI credits
- Campaign planning & content drafts
- 30 days of post recommendations
- Manual CRM forms
- Publishing unlocks on paid plans
- 1 live project
- 100 AI credits
- Publish, schedule & analytics
- DM & comment inbox
- DM-to-CRM
- 5% ad management fee
- 3 live projects
- 500 AI credits
- Everything in Starter
- Client management
- 5% ad management fee
- 5 live projects
- 1,000 AI credits
- Everything in Freelancer
- Priority support
- Lower 2% ad fee
- 5 live projects
- 1,000+ credits + BYOK
- BYOK — your key, unlimited AI
- Dedicated support + 2% ad fee
All paid plans include AI content with Nia, multi-platform publishing, and analytics. Cancel anytime.
Start free. Win the work.
Then scale.
Built for the people who manage the work — social media managers, freelancers and agencies. You only pay more once your roster grows, so the plan never gets ahead of the business.
Plan for free
Build a client proposal and two weeks of content on the Free plan. No card, no risk — just real work to pitch.
Land the project
Close the business with work in hand, then upgrade to Starter to go live — and we'll help you serve them well.
Grow as you go
Running your own social? Start free and post by hand — add Live Projects and automate only when new clients say yes.
What your credits can do
Credits are flexible — spend them however your workflow needs. There's no fixed formula; here's the rough shape of what they unlock.
Content drafting
Turn a brief into ready-to-post captions, copy and hooks — adapted per platform.
Post recommendations
Get daily, on-brand ideas on what to post and when, so you're never staring at a blank calendar.
Campaign planning
Map a full campaign with Nia — themes, a calendar and goals you can publish straight from.
Automations
Set posts, replies and routines to run on their own — so the work keeps moving while you don't.
Pick your path
≈ a month of AI-powered operations for one project
≈ a month of AI-powered operations across 2–3 projects
≈ a month of AI-powered operations across 4–5 projects
Start with 1,000, then go unlimited with your own key
Examples are illustrative, not a fixed formula — mix drafts, recommendations, planning and automations however you like. A quick draft costs less; a full campaign costs a little more.
Compare every plan
| Plan | Free | Starter | Freelancer | Recommended Scale | Agency |
|---|---|---|---|---|---|
| Monthly price | $0 | $25 | $75 | $150 | $250 |
| Live Projects | 0 (planning) | 1 | 3 | 5 | 5 |
| AI credits / month | 10 | 100 | 500 | 1,000 | 1,000 + BYOK |
| AI content drafting | |||||
| Post recommendations | |||||
| Campaign planning | |||||
| Schedule & publish to all platforms | — | ||||
| Analytics | — | ||||
| DM & comment inbox | — | ||||
| Client management | — | — | |||
| Bring Your Own Key (BYOK) | — | — | — | — | |
| Ad management fee | — | 5% | 5% | 2% | 2% |
| Support | Community | Priority | Dedicated |
Publishing requires an active Live Project. The Free plan covers planning and drafting only.
Want us to run your paid ads?
When Socella manages your ad campaigns, we charge a small percentage of the spend we actually manage — billed monthly alongside your subscription. No markup games, no hidden retainer. It's separate from your plan price, and you only pay it on spend we run.
Freelancer
Agency
Questions, answered
Solo business owner? Run your social with Socella.
You don't need a manager to run your business on social media the right way. Do it yourself with Socella — or browse our directory to find an affordable manager near you.
Start free today. Upgrade when the work rolls in.
No card required. Plan your first campaign in minutes — and grow Socella alongside your roster.